CHOLLEY HISTORY Chapter 2: CHOLLEY’s foundation in 1989

Chapter 2: CHOLLEY's Foundation in 1989.
CHOLLEY was founded in 1989 by Dante Morresi and Cholley Paydar Bavandpour. Its mission was to produce top quality professional phytocosmetics base on a traditional 100% natural Persian traditions.
Originating in the Zagros Mountains these extraordinary herbs were selected and cultivated by one of the most noted, noble families in the area. For centuries they relied on these authentic beauty recipes which were passed on from generation to generation.
The Laboratories of Dr. Masset were acquired by CHOLLEY SA in 1990. Today CHOLLEY Laboratories are conducted by Rick Paydar Bavandpour chemical engineer and his team of experts. He has created a dynamic organization that has produced some of the most cutting edge, innovative and effective products and treatments in the industry. CHOLLEY is the synthesis of modern Swiss science and technology with wisdom and knowledge of a noble and esteemed Persian traditions whose beauty traditions have millennial roots.

Cholley Paydar Bavandpour

Rick Paydar Bavandpour

Dante Morresi

1989 – CHOLLEY SA was founded in Lugano, Switzerland.

1990 – The Laboratories of Dr. Masset were acquired by CHOLLEY SA in 1990.

1990 – Opening CHOLLEY branch in Milan, Italy.
