About Us – Why We Are So Special Since 1972

1972
Dr. Masset de Vallefort opened its galenic Cosmetics Laboratory in Locarno, Switzerland.

1975
Dr. Masset’s Laboratory launched the first Professional Products based
on Phyto-biocosmetics.

1989
CHOLLEY SA is founded in Switzerland.

1990
Dr. Masset’s Laboratory is acquired by CHOLLEY SA.

1994
CHOLLEY launched its first “METHODE CHOLLEY” Professional Program.

2007
CHOLLEY Suisse Laboratories shifted their Research & Development on Medical Cosmetics.

2011-2013
CHOLLEY PHYTOCELL® Products based on Swiss Phyto Stem Cells & IC-RAMP® Technologies have been launched.

2015-2016
CHOLLEY launched PHYTOBIOTECH® Skin Repair Program.

2017-2018
CHOLLEY PHYTOBIOTECH® Anti-Glycation Program has been launched.

2019
30th Anniversary of CHOLLEY SA.

2021
CHOLLEY PHYTOBIOTECH® Detox Revitalizer has been launched.

2022
CHOLLEY Collections have been Potentiated with New Swiss Cutting-Edge Technologies & Active Ingredients.
SWISS PHYTOCOSMETICS SINCE 1972
CHOLLEY SA is a Swiss manufacturer specializing in the production of the high quality phyto dermocosmetics and is known as one of the most innovative and best Swiss skincare brands & cosmetics companies . The company’s headquarters is located in Lugano, while its research and manufacturing laboratory is located in Locarno.
In 1972, Dr. Masset de Vallefort founded his own laboratory to concentrate on the research in the field of phytocosmetics. His hard work paid off and today he is considered one of the pioneers in this field.
His laboratory, “Laboratoire Dr. Masset de Vallefort”, was purchased by CHOLLEY SA in 1990. Its mission then became to produce top-quality professional cosmetics exclusively for CHOLLEY.



CHOLLEY SA was founded by Mr. Dante Morresi and Mme Cholley Paydar Bavandpour, and built based on its great synergy and complementary nature of the research performed by Dr. Masset de Vallefort.
The decision to open this organization in Switzerland was made to ensure easy access to superior raw materials and compliance with the high quality standards set by the Swiss pharmaceutical and chemical industries.
As a result of their respective training and specializations, Mme Cholley Paydar Bavandpour, cosmetologist, and her brother, Mr. Rick Paydar Bavandpour, chemical engineer and Technical Director of the laboratory, have created a dynamic organization responsible for producing some of the most innovative, fascinating, and effective products in the Swiss cosmetic industry.
CHOLLEY SA is now a unique company with tremendous expertise in the field of phytocosmetics. Its strength lies in combining the rich traditions of the East and the innovative science and technology of the West in order to bring outstanding products to its clients.
WHY CHOLLEY IS SO SPECIAL
100% Swiss Made

Proprietary Owned Laboratories in Locarno, Tessin, conduct an Independent Research and Development with Exclusive Know-How & Formulations in Phyto Dermo Cosmetics

Unconditional Guarantee of Swiss High Quality and Excellence

Immediate and Long-Lasting Results



Proven Effectiveness based on Meticulous Scientific Research and Rigorous Clinical and Field Tests with Independent Laboratories.


A Complete and Cutting-Edge High-Swiss-Quality Phyto Dermo Cosmetics for the Face and Body


A Specific Response for Each Type of Skin and its Stage of Maturity


Environmentally Friendly Packaging



Rich Library of Training Materials, Videos, and Technical Documentation

